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Personalizing your content is adapting the content of your communication to your audience. You probably already personalize your personal interaction in your everyday discussion with your mother, your child or your pet. Personalization ensures your target’s satisfaction since the message you are delivering contains relevant and contextual information. This practice has already proven its effectiveness [...]

Sep 29, 2017

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Your business’ reputation is a valuable asset. Unfortunately, you cannot completely control it. With 88% of consumers trusting online reviews as much as a personal recommendation, managing your online reputation becomes essential. So, where do you start? First, you need reviews. The more consumers talk about your business online, the more search engines will push [...]

Jun 06, 2017

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Your database is one of your most valuable assets. Either from a sales, marketing or customer service standpoint, your database contains important information for all your business units. Although, if you let it sleep, your database is nothing more than a big box full of names. But, how can you transform it into the pot [...]

Jun 06, 2017

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Marketing automation is one of the top 5 marketers’ most important trends in Canada (Source: eMarketer). The idea behind automation is simple: automate campaigns execution to increase return on investment and efficiency. Easier said than done. This is where you should start. Analyze your business’ needs Marketing automation is more than having your IT team [...]

Jun 06, 2017

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In 2016, 87% of internet users used a search engine to look for information on local products and services (Source: eMarketer). 87% makes a lot of opportunities for your local business. How do you make sure your business can capitalize on these opportunities? Local search, your storefront Local search should be the foundation of your [...]

Jun 06, 2017

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