Segmentation

DATABASE SEGMENTATION AND PROFILING WITH PUBLITRAC

The strength of the segmentation tool lies in the information it manages, in real time, when your contacts interact on your web platforms. Each action enriches your database to allow for more accurate customer segmentation for each campaign.

Customer segmentation at your fingertips

Enhance your clients’ profiles following their interactions on your digital assets. Segment according to the profile and behavior of your leads.

Our API helps you connect all your data sources and collect valuable customer information in one single place, in real time. All that remains is to segment your contacts to generate even more efficiency.

Target and segment your contacts in no time thanks to PUBLITRAC’s segmentation module developed for marketers. Contact profiling  allows you to create lists by targeting your contacts’ past actions on your digital assets, their attributes and their interests.

Create, update, import and merge lists quickly and easily. Each contact has its own profile from its history of actions performed on your digital assets.

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