Segmentation

DATABASE SEGMENTATION AND PROFILING

The strength of PUBLITECH’s relational marketing segmentation tool lies in the information it manages, in real time, when your contacts interact on your web platforms. Each action enriches your database to allow for more accurate customer segmentation for each campaign.

Customer segmentation at hand

We help you understand your database thanks to segmentation and profiling.

Our API can connect to all your data sources to centralize all valuable customer information in one single place, in real time. All that remains is to profile and segment your contacts to generate even more efficiency.

Target and segment your contacts in no time thanks to the segmentation module developed for marketers. Contact profiling  allows you to create lists by strictly targeting your contacts’ past actions on your web platforms, their attributes and their interests.

Create, update, import and merge lists quickly and easily. Each contact has its own profile with the history of all actions performed on your web platforms.

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