Sep 29, 2017


Email marketing


Personalizing your content is adapting the content of your communication to your audience. You probably already personalize your personal interaction in your everyday discussion with your mother, your child or your pet. Personalization ensures your target’s satisfaction since the message you are delivering contains relevant and contextual information.

This practice has already proven its effectiveness and relevance in the consumer’s eye, but just in case you need more convincing:

  • 75% of consumers say they are more likely to purchase from a retailer who addresses them by their name and recommends products or services based on their past purchases or who are familiar with their past purchases. (Source: Accenture)
  • 81% of consumers want brands to know their communication preferences so they can be contacted at the right time. (Source: Accenture)
  • A personalized email open rate is 17.6% vs 11.4% for a generic email.

Convinced? Marketers are too. Personalizing the consumer experience and identifying consumers is the first priority chosen by 70% of the marketers when it comes to consumer engagement (Source: eMarketer).

However, only 6% of businesses classified implementation of their personalization strategy as “advanced”. Fortunately, 56% of marketers said even though their personalization strategy is not completely implemented, it is at least in progress. (Source: eMarketer). Phew!

And you, is your business personalization strategy underway? Do you need a helping hand to implement or optimize your current strategy? To discover how TECHLOYAL, our relational marketing platform, can help you, click here.

To speak to an expert about your personalization strategy, click here.

Post by Aurore Batt