The recent news about the spread of the coronavirus (COVID-19) around the world forces us to change our habits and react quickly to announcements and restrictions put in place by the governments. PUBLITECH’s local SEO specialists wish to offer useful tips and techniques in order to manage your local presence in these times of crisis. […]
MARK YOUR LOCATIONS AS BEING TEMPORARILY CLOSED We are presently going through an unprecedented crisis in which restrictions for managing the COVID-19 pandemic are changing on a daily basis. Your business must take special measures to keep up with new daily government restrictions and for some of you, this means temporarily closing your locations. In […]
IS YOUR BUSINESS AFFECTED BY COVID-19? HOW TO MANAGE YOUR GOOGLE MY BUSINESS PAGE. If your business is affected by COVID-19, you must now more than ever keep your business profile up to date with the most accurate information for your customers. Change your business hours if you had to modify your schedule or even […]
Consumers can search with nothing more than the sound of their voice. From a local SEO perspective, Google emphasizes conversational content and highlights local businesses in relation to the user’s location. Smartphones and smart speakers are bringing increasingly sophisticated artificial intelligence technology into the lives of consumers. Consequently, the way of searching for information […]
Google Pushes Competitor Lists on Knowledge Panels and Brand Searches. Google continues to offer users with more opportunities to find other businesses when you are on a business’s knowledge panel or on the Google Homepage on mobile. The objective is to facilitate the comparison of the listings. Google seems to take into account that […]
Mark Zuckerberg has framed messaging as key to the future of Facebook. Instagram is finally bringing direct messages to the web. Mark Zuckerberg has framed messaging as key to the future of Facebook. Starting this month, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which […]
Tobiko, for foodies, by foodies. Launched in 2018 by Rich Skrenta, a search veteran with several startups behind him, the restaurant app relies on data and expert reviews, rather than user reviews to deliver a kind of curated, foodie-insider experience. Tobiko uses referenced content available on the internet to offer restaurant recommendations and opinions. […]
Facebook emerges as Key Tool for Reputation Management. Right now in the market, two platforms are largely responsible for setting the reputations of national businesses and multi-location brands today: Facebook and Google. Combined, these two platforms receive a higher volume of reviews. Then we count any other sites typically responsible for reputation management, including […]
Facebook news. Facebook announced that advertisers will be able to integrate polls, augmented reality and games into their ads to enable them to interact with their targets, to move away from ads seen or read passively. The advertising offer will extend from the Instagram application, Facebook to the Messenger service. These features already existed […]
Google has introduced a new way to find exact moments in YouTube videos. The “in this video” timeline feature in search is officially live and works for English YouTube videos. This new feature shows a timeline of what happened in a specific video. Users will be able to quickly find content within videos by […]
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