After working at the senior management level of large retail trade companies, and then at crown corporations as CEO and President of the SAQ and Loto-Québec, Gaétan Frigon pursued an entrepreneurial career where he developed several successful concepts.
In 1996, along with his partner, Hélène Héroux, he co-founded Publipage, an agency that specializes in directory advertising.
As an investor on the French TV show “Dans l’oeil du Dragon”, he helped entrepreneurs face the challenges associated with starting up their business. As an expert speaker, he demonstrates the importance to adapt quickly to commercial realities.
His achievements include the launch of “La Maisonnee” convenience stores for Steinberg and the Gala Métrostar (now the Gala Artis) for Metro-Richelieu. As an entrepreneur, he published the “Bon Appetit” recipe card collection, the “L’Argent du monde” collection, the “Qu’est-ce qu’on mange?” vol. 3, for Le Cercle des Fermières du Québec and finally the book, “La soupe est servie”. The spectacular commercial shift by the SAQ under the leadership of Gaétan Frigon propelled the SAQ to the third place for the most admired companies in Quebec.
In 2001, when searching for a milestone event for the SAQ, he founded “Le Grand Bal des Vins Cœurs”, in support of the Montreal Heart Institute Foundation. In 2017, the company completed a major transition towards web marketing and became PUBLITECH, specializing in the technological development of local, relational and loyalty marketing platforms.
Cofounder, President and Chief Executive Officer
After beginning her career at an advertising agency and then moving on to marketing for large publishers and the retail business, Hélène Héroux turned to entrepreneurship.
She contributed significantly to the success of the “Bon Appétit” recipe card collection, the “L’Argent du monde” collection, the “Qu’est-ce qu’on mange?” vol. 3, for Le Cercle des Fermières du Québec and finally the book, “La soupe est servie”.
In 1996, she co-founded Publipage with her partner, Gaétan Frigon. The company quickly became the second largest directory advertising agency in Canada through significant acquisitions enabling it to serve a clientele made up of large pan-Canadian head offices, from its various offices.
In 2010, Publipage initiated a major digital shift by developing two platforms specialized in digital marketing allowing it to support its customers in their migration process towards a web marketing strategy.
This shift leads the company to redefine its positioning so it reflects the variety of products and services now offered. The web activities are then regrouped under a new branch called PUBLITECH, a leader in technology development for relationship and local marketing platforms to answer businesses’ needs.