Gaétan Frigon
Cofounder, Chairman
After working at the senior management level of large retail trade companies, and then at crown corporations as CEO and President of the SAQ and Loto-Québec, Gaétan Frigon pursued an entrepreneurial career where he developed several successful concepts.
In 1996, along with his partner, Hélène Héroux, he co-founded Publipage, an agency that specializes in directory advertising.
As an investor on the French TV show “Dans l’oeil du Dragon”, he helped entrepreneurs face the challenges associated with starting up their business.
As an expert speaker, he demonstrates the importance to adapt quickly to commercial realities.
His achievements include the launch of “La Maisonnee” convenience stores for Steinberg and the Gala Métrostar (now the Gala Artis) for Metro-Richelieu. As an entrepreneur, he published the “Bon Appetit” recipe card collection, the “L’Argent du monde” collection, the “Qu’est-ce qu’on mange?” vol. 3, for Le Cercle des Fermières du Québec and finally the book, “La soupe est servie”.
The spectacular commercial shift by the SAQ under the leadership of Gaétan Frigon propelled the SAQ to the third place for the most admired companies in Quebec.
In 2001, when searching for a milestone event for the SAQ, he founded “Le Grand Bal des Vins Cœurs”, in support of the Montreal Heart Institute Foundation.
In 2017, the company completed a major transition towards web marketing and became PUBLITECH, specializing in the technological development of local, relational and loyalty marketing platforms.
