Analytics & Reporting


The success of any digital and marketing strategy is actionable insights. Insights such as when your customers are likely to convert, what products they are interested in or understanding if your exposure is through local or organic explorations are the ingredients to key decision making.

Knowledge is Power

The LOCALTRAC platform provides you with a snapshot of actionable data across all brands and locations. Understanding the root of your conversions and gaining granular insights will allow you to introduce exceedingly effective marketing campaigns and efforts, especially when your data is coming from big players such as Google My Business and Facebook.

Increases, decreases, major shifts and impressions can help you identify trends and calculate potential ROI.

About 3 out of every 4 marketing leaders base decisions on data analytics – Marketing Evolution.

64% of leaders “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy – InData Labs.

Insights At Your Fingertips

Visualize Your Decisions

A Performance Tool to Optimize Strategic Decision Making

With advanced filtering and tactical directory specific metrics, dive into conversion statistics where your clients are interacting with you. With this information at your disposal, you can forecast and project in a logical manner. Navigate and filter dates that most matter to your executive team, regional directors or store managers.

Monitor Your Brand’s Reputation With Review Analytics

With in-depth location reporting, classify your reviews into relevant categories that will help you understand brand sentiment and overall satisfaction of your clients. The dashboard will help your teams harvest highest rated locations versus lowest rated locations to adapt your marketing efforts to those locations that need more love and attention.

Supervise Your Local Ranking

To reinforce your current search engine tactics, the LOCALTRAC platform enables you to proactively monitor local keyword ranking by location. Your teams may choose to monitor keywords that are crucial to your business and thus reinforce strategies to optimize your ranking.

Ready to Learn More?

Contact us to learn how PUBLITECH’s insights can help you transform data for smarter business decision making.

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