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While sustainability remains a critical core value in most of our organizations, having a sustainable culture is human led. Google is committed to the importance of environmental stewardship, announcing a major initiative pertaining to the environment.  Starting April 22nd, Google is commemorating Earth Day by allowing businesses in Maps and Search to stipulate what recycling […]

May 06, 2021

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What does it mean when Google is currently in test mode? Is the 3-pack going away?   Many people have reported a recent finding, a 2-pack rather than a 3-pack being spotted on local mobile search results.  In the last couple of weeks, Google has been in test mode to modify mobile search outcomes. The […]

Apr 15, 2021

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    Google My Business helps your business get found in local search. When local customers are looking for your business, products, or services, you want to appear ahead of your competitors. Whether you are targeting new customers or your existing ones, bumping into duplicates absorbed by bad data can cause businesses’ to lose revenue. […]

Mar 11, 2021

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  When a customer is taking their time in asking a very specific question such as booking an appointment, asking for prices or product availability, this is the ideal customer profile that is ready to make a move, real quick.  It’s a challenge for businesses to keep up with the stream of reviews coming in […]

Feb 25, 2021

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Have you ever thought about what can possibly be more important than your website homepage in an ever-booming digital era of 2020? That’s right, your Local Knowledge Panel, also known as your business profile. As we all spend numerous hours preparing our marketing pipelines to ensure a major portion of it reflects lead creation, why […]

Aug 28, 2020

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Please see below an article from Facebook explaining their new function to help you keep your customers informed on how your business is affected by the COVID-19 crisis. “To help businesses respond to the COVID-19 outbreak, we’re enabling businesses to announce temporary service changes on their Facebook Page and in searches on Facebook. Businesses that […]

Apr 06, 2020

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The recent news about the spread of the coronavirus (COVID-19) around the world forces us to change our habits and react quickly to announcements and restrictions put in place by the governments. PUBLITECH’s local SEO specialists wish to offer useful tips and techniques in order to manage your local presence in these times of crisis. […]

Mar 30, 2020

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MARK YOUR LOCATIONS AS BEING TEMPORARILY CLOSED We are presently going through an unprecedented crisis in which restrictions for managing the COVID-19 pandemic are changing on a daily basis. Your business must take special measures to keep up with new daily government restrictions and for some of you, this means temporarily closing your locations. In […]

Mar 26, 2020

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IS YOUR BUSINESS AFFECTED BY COVID-19? HOW TO MANAGE YOUR GOOGLE MY BUSINESS PAGE. If your business is affected by COVID-19, you must now more than ever keep your business profile up to date with the most accurate information for your customers. Change your business hours if you had to modify your schedule or even […]

Mar 24, 2020

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Consumers can search with nothing more than the sound of their voice.   From a local SEO perspective, Google emphasizes conversational content and highlights local businesses in relation to the user’s location. Smartphones and smart speakers are bringing increasingly sophisticated artificial intelligence technology into the lives of consumers. Consequently, the way of searching for information […]

Feb 21, 2020

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