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Have you ever thought about what can possibly be more important than your website homepage in an ever-booming digital era of 2020? That’s right, your Local Knowledge Panel, also known as your business profile. As we all spend numerous hours preparing our marketing pipelines to ensure a major portion of it reflects lead creation, why […]

Aug 28, 2020

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Please see below an article from Facebook explaining their new function to help you keep your customers informed on how your business is affected by the COVID-19 crisis. “To help businesses respond to the COVID-19 outbreak, we’re enabling businesses to announce temporary service changes on their Facebook Page and in searches on Facebook. Businesses that […]

Apr 06, 2020

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The recent news about the spread of the coronavirus (COVID-19) around the world forces us to change our habits and react quickly to announcements and restrictions put in place by the governments. PUBLITECH’s local SEO specialists wish to offer useful tips and techniques in order to manage your local presence in these times of crisis. […]

Mar 30, 2020

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MARK YOUR LOCATIONS AS BEING TEMPORARILY CLOSED We are presently going through an unprecedented crisis in which restrictions for managing the COVID-19 pandemic are changing on a daily basis. Your business must take special measures to keep up with new daily government restrictions and for some of you, this means temporarily closing your locations. In […]

Mar 26, 2020

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IS YOUR BUSINESS AFFECTED BY COVID-19? HOW TO MANAGE YOUR GOOGLE MY BUSINESS PAGE. If your business is affected by COVID-19, you must now more than ever keep your business profile up to date with the most accurate information for your customers. Change your business hours if you had to modify your schedule or even […]

Mar 24, 2020

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Consumers can search with nothing more than the sound of their voice.   From a local SEO perspective, Google emphasizes conversational content and highlights local businesses in relation to the user’s location. Smartphones and smart speakers are bringing increasingly sophisticated artificial intelligence technology into the lives of consumers. Consequently, the way of searching for information […]

Feb 21, 2020

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Google Pushes Competitor Lists on Knowledge Panels and Brand Searches.   Google continues to offer users with more opportunities to find other businesses when you are on a business’s knowledge panel or on the Google Homepage on mobile. The objective is to facilitate the comparison of the listings.  Google seems to take into account that […]

Jan 29, 2020

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Mark Zuckerberg has framed messaging as key to the future of Facebook. Instagram is finally bringing direct messages to the web. Mark Zuckerberg has framed messaging as key to the future of Facebook. Starting this month, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which […]

Jan 21, 2020

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Tobiko, for foodies, by foodies.   Launched in 2018 by Rich Skrenta, a search veteran with several startups behind him, the restaurant app relies on data and expert reviews, rather than user reviews to deliver a kind of curated, foodie-insider experience. Tobiko uses referenced content available on the internet to offer restaurant recommendations and opinions. […]

Oct 21, 2019

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Facebook emerges as Key Tool for Reputation Management.   Right now in the market, two platforms are largely responsible for setting the reputations of national businesses and multi-location brands today: Facebook and Google. Combined, these two platforms receive a higher volume of reviews. Then we count any other sites typically responsible for reputation management, including […]

Oct 09, 2019

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