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Facebook emerges as Key Tool for Reputation Management.   Right now in the market, two platforms are largely responsible for setting the reputations of national businesses and multi-location brands today: Facebook and Google. Combined, these two platforms receive a higher volume of reviews. Then we count any other sites typically responsible for reputation management, including […]

Oct 09, 2019

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Facebook news.   Facebook announced that advertisers will be able to integrate polls, augmented reality and games into their ads to enable them to interact with their targets, to move away from ads seen or read passively. The advertising offer will extend from the Instagram application, Facebook to the Messenger service. These features already existed […]

Sep 25, 2019

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Google has introduced a new way to find exact moments in YouTube videos.   The “in this video” timeline feature in search is officially live and works for English YouTube videos. This new feature shows a timeline of what happened in a specific video. Users will be able to quickly find content within videos by […]

Sep 18, 2019

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What you need to know about Post feature in Google My business? The product allows a business to communicate directly to their users, create Posts up to 300 characters in length and include a photo. The Post can be further defined as an event with a date range or a call to action link can […]

Aug 06, 2018

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The most used search engine is Google, but let’s not forget that the second most powerful engine is YouTube! What are your tactics? Keywords: To optimize your video, it is essential to analyse keywords used in your traditional communications. Then check if these keywords trigger video results on YouTube. This analysis will allow you to improve […]

Aug 02, 2018

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Google+ : Deleted unused pages. A few weeks ago, Google initiated a spring cleaning of its social network pages. The web giant’s will is to remove unused Google+ pages. This is why many users received emails informing them of this.   What to do? Before rushing to post content on your Google+ page, in order […]

Jul 17, 2018

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Google will penalize pages which are too slow on mobile. Google has announced an update of its algorithms. Starting July 2018, mobile pages with long loading times will be penalized. The search engine recognizes that, since 2010, load time is already used for ranking, but only for searches on desktops. Google formalizes now the importance […]

Jul 17, 2018

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While 85% of internet users use the internet to shop, 87% also say they are influenced by negative information viewed online about a brand, a product or a service. They can abandon their search process and even be dissuaded from making the planned purchase. Information access Access to many sources of information and comparators now [...]

May 10, 2018

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Personalizing your content is adapting the content of your communication to your audience. You probably already personalize your personal interaction in your everyday discussion with your mother, your child or your pet. Personalization ensures your target’s satisfaction since the message you are delivering contains relevant and contextual information. This practice has already proven its effectiveness [...]

Sep 29, 2017

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Your business’ reputation is a valuable asset. Unfortunately, you cannot completely control it. With 88% of consumers trusting online reviews as much as a personal recommendation, managing your online reputation becomes essential. So, where do you start? First, you need reviews. The more consumers talk about your business online, the more search engines will push [...]

Jun 06, 2017

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