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GOOGLE MY BUSINESS ADDED A “CALL NOW” BUTTON TO THEIR GOOGLE POSTS.

What you need to know about Post feature in Google My business? The product allows a business to communicate directly to their users, create Posts up to 300 characters in length and include a photo. The Post can be further defined as an event with a date range or a call to action link can […]

Aug 06, 2018

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HOW TO OPTIMIZE YOUR SEO ON YOUTUBE?

The most used search engine is Google, but let’s not forget that the second most powerful engine is YouTube! What are your tactics? Keywords: To optimize your video, it is essential to analyse keywords used in your traditional communications. Then check if these keywords trigger video results on YouTube. This analysis will allow you to improve […]

Aug 02, 2018

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GOOGLE+: DELETED UNUSED PAGES.

Google+ : Deleted unused pages. A few weeks ago, Google initiated a spring cleaning of its social network pages. The web giant’s will is to remove unused Google+ pages. This is why many users received emails informing them of this.   What to do? Before rushing to post content on your Google+ page, in order […]

Jul 17, 2018

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GOOGLE WILL PENALIZE PAGES WHICH ARE TOO SLOW ON MOBILE.

Google will penalize pages which are too slow on mobile. Google has announced an update of its algorithms. Starting July 2018, mobile pages with long loading times will be penalized. The search engine recognizes that, since 2010, load time is already used for ranking, but only for searches on desktops. Google formalizes now the importance […]

Jul 17, 2018

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THE IMPACT OF NEGATIVE REVIEWS ON E-COMMERCE?

While 85% of internet users use the internet to shop, 87% also say they are influenced by negative information viewed online about a brand, a product or a service. They can abandon their search process and even be dissuaded from making the planned purchase. Information access Access to many sources of information and comparators now [...]

May 10, 2018

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EMAIL PERSONALIZATION – WHY?

Personalizing your content is adapting the content of your communication to your audience. You probably already personalize your personal interaction in your everyday discussion with your mother, your child or your pet. Personalization ensures your target’s satisfaction since the message you are delivering contains relevant and contextual information. This practice has already proven its effectiveness [...]

Sep 29, 2017

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LOCAL MARKETING – HOW TO MAKE SURE YOUR BUSINESS IS ON THE MAP?

In 2016, 87% of internet users used a search engine to look for information on local products and services (Source: eMarketer). 87% makes a lot of opportunities for your local business. How do you make sure your business can capitalize on these opportunities? Local search, your storefront Local search should be the foundation of your [...]

Jun 06, 2017

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MANAGING YOUR ONLINE REPUTATION BY MONITORING REVIEWS

Your business’ reputation is a valuable asset. Unfortunately, you cannot completely control it. With 88% of consumers trusting online reviews as much as a personal recommendation, managing your online reputation becomes essential. So, where do you start? First, you need reviews. The more consumers talk about your business online, the more search engines will push [...]

Jun 06, 2017

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HOW TO MAKE THE MOST OF YOUR DATABASE?

Your database is one of your most valuable assets. Either from a sales, marketing or customer service standpoint, your database contains important information for all your business units. Although, if you let it sleep, your database is nothing more than a big box full of names. But, how can you transform it into the pot [...]

Jun 06, 2017

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MARKETING AUTOMATION – WHERE TO START?

Marketing automation is one of the top 5 marketers’ most important trends in Canada (Source: eMarketer). The idea behind automation is simple: automate campaigns execution to increase return on investment and efficiency. Easier said than done. This is where you should start. Analyze your business’ needs Marketing automation is more than having your IT team [...]

Jun 06, 2017

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